The Gaming Giant Brings Onboard Apex Legends Lead to Revitalize Struggling Hero Shooter Project Ethos

2K Games has welcomed a seasoned producer from the creators of Apex Legends to oversee the studio crew at their internal studio, which is currently crafting the anticipated third-person roguelike extraction-shooter known as this innovative game.

Management Transition Follows Lukewarm Feedback

Brinkman assumes the role of studio head at the development studio following the departure of former leader Michael Condrey, who was reportedly let go due to the game's lackluster initial reveal last fall.

Recently, the company's top executive David Ismailer notified staff about this organizational change through an internal memo, which highlighted that early feedback sessions had revealed the requirement for a clearer vision.

The president expressed that the developers is now overhauling Project Ethos with a renewed focus, aiming to address community desires.

A Pattern of Key Acquisitions

This announcement echoes a similar action taken by 2K Games in August, when they brought on an industry veteran from Blizzard to assist with the beloved franchise studio Cloud Chamber.

Here is the complete message from Ismailer's communication:

Team—

I understand you all just wrapped up your gathering - I trust you’re as excited as I am with the good news. Last time I shared you all a update, I mentioned the following: “I believe in this team. You all are some of the most driven and innovative creators we have had the chance to work with - and we’re eager for that partnership to continue.”

Given your hard work and versatility, especially over the last year, you repeatedly show that.

The gamer responses from last fall’s the game testing phase was informative. It validated the promise of a roguelike shooter but told us we still had improvements to make. It uncovered the necessity for a clearer brand.

It has been motivating to see how far you’ve advanced. You embraced the input to heart and revamped the title with a renewed vision - one that’s poised to fulfill its promise to our players.

The belief in this project strengthens every day. To boost the outstanding advancement you’ve made, I am thrilled to introduce the new hire as the new Lead of 31st Union. After several months of conversations, Ben comes aboard us on next week.

Ben’s guidance and experience in the competitive gaming genre is considerable, having spent the recent years producing and overseeing some of the most popular series in the industry, including Call of Duty: Black Ops, and more recently, the battle royale hit.

Let’s together in receiving him next week. We are all excited to keep witnessing the evolution of the game in the weeks to come.

David

Experience of the Incoming Leader

The appointee presently serves in the role of senior developer and head of production at Respawn Entertainment for their flagship title. Brinkman earlier was employed at Treyarch and Activision in various development positions on the iconic franchise series, and, prior to that, had stints at 2K and Electronic Arts.

Game Details and Vision

Project Ethos was revealed in October 2024 in conjunction with a community playtest. Initially, 31st Union described the title as a "no-cost, 3rd-person roguelike hero shooter and an thrilling step forward on the style."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Build your hero in live gameplay to match your preferred approach," the game's pitch reads. "Take on the opponents with new abilities, stakes, and tests that change every round. Do you safely extract with your collected items? Alternatively aim high, risk it all, and pray your team can secure victory? The option is up to you."

Project Ethos does not have an official launch window or platforms, but fans can anticipate further news as development continues.

Morgan Preston
Morgan Preston

Elara Vance is a tech journalist with over a decade of experience covering consumer electronics and emerging technologies.